A Design House Built for Architects
From Scattered Suppliers to One System
Simetria sources, specifies and delivers furniture and lighting for long-term projects — hotels, offices, residential developments. We designed a website that turns a complex B2B catalogue into a calm, architect-grade experience.
One Catalogue for Every Project
Thousands of products, dozens of brands and project services all live under one roof. The website structures them the way architects think — by typology, brand and project — with albums and wishlists for real specification work.
Big Catalogue. Professional Audience.
Architects judge tools by precision. The challenge was to keep a vast catalogue scannable — filters, typologies, price logic — while presenting Simetria as a partner for multi-year projects, not just a shop.
Calm Surfaces, Clear Hierarchy
The core idea: let interiors breathe. Full-bleed project imagery, restrained typography and generous whitespace give the catalogue a gallery feel while navigation stays strictly functional.
From Browsing to Specifying
The UX supports the real workflow: discover a project reference, drill into products, compare typologies, save to albums and book a consultation. Every page keeps a path to the catalogue and to a human.
Editorial Warmth, Technical Spine
The visual system pairs warm interior photography with a neutral palette and precise grids. Case modules, brand tiles and product cards share one rhythm across the whole platform.
More Consultation Requests
+38%
Visitors Reaching the Catalogue
72%
Specification Albums in 3 Months
148
Furniture That Supports Every Space
The result is a platform that feels like Simetria’s showroom: composed, precise and ready for scale — turning architects’ browsing into long-term partnerships.
